Project Overview
This case covers a custom warehouse racking program delivered to a distributor in Bolivia who supplies hardware stores, agro-industrial dealers and light manufacturing workshops across the country. The customer needed a mixed container of heavy-duty racking and medium-duty racking in several types and heights, all with galvanized strip (slotted bar) shelf panels, and all carrying the distributor's own brand identity through a custom logo sprayed on the beams.
Rather than selling the distributor a standard catalogue item, the project was engineered around three variables at once: load rating, shelf panel construction, and brand ownership.
Project Data at a Glance
| Key Figure | Detail |
|---|
| Order quantity | 300 sets (mixed heavy-duty and medium-duty racking) |
| Order value | USD 20,000 |
| Delivery time | 3 weeks from order confirmation |
| Custom sizes | 2000*600*2000mm and 2000*600*2500mm |
| Shelf panels | Galvanized strip (bar-type) panels |
| Branding | Distributor logo sprayed on beams |
Customer Background
- Market: Bolivia — warehouse and storage equipment distribution
- Business model: Distributor reselling to retail and industrial end users, requiring consistent quality and repeatable specifications
- Pain points: Suppliers offering only powder-coated flat steel shelves, no logo customisation, and inconsistent beam punching between batches
- Objective: One reliable supplier able to ship heavy-duty and medium-duty types together, branded for local resale
Customer Requirements
- Provide different types of heavy-duty racking and medium-duty racking within one purchase order
- Shelf panels must use galvanized strip (bar-type) panels instead of standard flat steel decking, for better airflow, drainage and dust control in humid warehouse conditions
- Two custom sizes required: 2000*600*2000mm and 2000*600*2500mm
- Distributor branding: custom logo required, with the logo sprayed on the beams
- Consistent batch-to-batch tolerance so spare parts remain interchangeable for the distributor's after-sales service
Custom Engineering Solution
Heavy-Duty Racking
Heavy-duty units were engineered for dense industrial storage of palletised and heavy cartons. Uprights and beams were upgraded in steel thickness and section profile so that each beam level sustains the required uniform load with a safe engineering margin, while the two requested heights — 2000mm and 2500mm — share the same beam punching pattern, allowing the distributor to mix levels between bays.
Medium-Duty Racking
Medium-duty units were designed as the volume line for retail and workshop customers, using a lighter section profile for cost efficiency without compromising stability. Beam-to-upright locking was kept consistent, so installation and re-configuration on site require no specialist tools.
Technical Specifications
| Item | Specification |
|---|
| Racking types | Heavy-duty racking (multiple types) + medium-duty racking |
| Required sizes | 2000*600*2000mm / 2000*600*2500mm |
| Shelf panels | Galvanized strip (bar-type) panels — hot-dip galvanized finish |
| Branding | Custom logo sprayed directly onto beams |
| Customer type | Bolivia distributor, resale channel |
| Order quantity | 300 sets |
| Order value | USD 20,000 |
| Lead time | 3 weeks from order confirmation |
| Packaging | Export cartons with flat-packed uprights and beams, parts coded per bay |
Galvanized Strip Shelf Panels
The strip panel decision came directly from the customer's operating environment. Compared with flat steel decking, galvanized strip panels allow air to circulate around stored goods, drain incidental moisture, and keep dust and debris from accumulating on shelves — a practical requirement in Bolivia's highland and tropical distribution centres. Hot-dip galvanizing also provides corrosion resistance for humid storage conditions and reduces the need for repainting on the distributor's resale side.
Logo Branding on Beams
To support the distributor's position as a brand owner rather than a reseller, the customer's logo was sprayed onto the beam face in a controlled, repeatable position. Application was validated on sample beams before mass production so that the logo remains legible after stacking and transport, and so that spray coverage stays consistent across both the heavy-duty and medium-duty lines.
Delivering 300 Sets in 3 Weeks
The order covered 300 sets worth USD 20,000, delivered in 3 weeks from confirmation. Three decisions made that possible: both heights share one beam punching pattern, so no tooling changeover was needed; galvanized strip panels ran in continuous batches; and logo spraying was scheduled in-line with beam production. For a distributor, a 3-week lead time often decides whether an open local contract is filled or lost.
Project Outcome
- 300 sets delivered in 3 weeks: mixed heavy-duty and medium-duty racking shipped in one programme against a USD 20,000 order
- One order, multiple types: heavy-duty and medium-duty racking shipped together, simplifying the distributor's inventory planning
- Specifications exactly matched: 2000*600*2000mm and 2000*600*2500mm produced to drawing
- Bay interchangeability: shared punching pattern lets the distributor reconfigure bays and resell with confidence
- Brand ownership: logo-sprayed beams turn every unit into a visible local marketing asset
- Corrosion protection: galvanized strip panels suited to humid, high-dust environments
Why This Project Matters
For distributors, racking is not a single product but a specification system. This Bolivia project shows how a supplier wins that business by combining load engineering, material choice (galvanized strip panels), dimensional accuracy across two non-standard heights, and true branding support, delivering a one-stop customised solution.
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